“My intent was to create a .”

I began the project by interviewing a diverse group of individuals between the ages of 10-65 of movie theater goers, I noticed a pattern in answers I was receiving. The overwhelming response was, make it as easy to use like Netflix or Youtube.

I conducted a competitive audit, choosing 5 companies to deep through

• Flixster

• iTrailers

• AMC Theaters

• Fandango

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